2016 – Arrival of cashless
The festival adopted a cashless system, with advance recharging and card withdrawal at strategic points.
João Rock – The biggest Brazilian Music Festival in the country.
In 2023, João Rock celebrated 20 years of history, attracting thousands of people from all over the country to Ribeirão Preto (SP). Since 2016, in partnership with Zig, the festival has evolved its consumer experiences, resulting in a 41% increase in average ticket between 2019 and 2023.
João Rock's challenges before Zig.
In 2016, João Rock faced major challenges with the use of “baquetas”, which were physical consumption tokens, as the festival’s official currency. sales control was complicated and prone to fraud, with tokens easily lost. The closing accounts was imprecise and labor-intensive. Ultimately, the customer experience It also left something to be desired, with constant queues to buy tokens and the inconvenience of dealing with papers that got dirty, wet or lost.
Numbers tell stories
Discover the figures from the Zig and São João Rock partnership
K
terminals
of payment
of payment
sellers
wandering
wandering
%
consumption via
advance recharge
advance recharge
2017 – Year of expansion
With the previous success, payment terminals were increased by 23%. Card withdrawals were made possible at all fixed cash machines.
2018 – Connectivity is here to stay
Introduction of Wi-Fi terminals and first street vendor operation, increasing the number of terminals by 35% compared to the previous year.
2019 – Full-cashless with proximity bracelet
A completely cashless event, with contactless payment wristbands, advance top-up and easy logistics collection.
2022 – Year of recovery
After the pandemic, the festival returned with full force. The Stanley-sponsored currency resulted in 63% of consumption being made via advance recharge.
2023 – 20th Anniversary
Historic record at the festival: 1.200 payment terminals, 25 food partners and 400 street vendors. The cashless bracelet was the official ticket, access and currency of the festival.
Post-event customer experience
Zig Support, the key to success!
Zig accompanies João Rock at every stage: from planning to post-event. With field experts and an Operations Center on-site visit, support ensures that everything runs smoothly. After the festival, Zig's BI provides valuable insights for planning future editions, making each event even more efficient.
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